Bud Light

Los Angeles

The ubiquitous beverage icon launches a Los Angeles-based summer campaign.

Revitalizing the communication to a large demographic.

With a marketing initiative created by Virtue, the creative agency by Vice Media, this new campaign was centered around the Budlight brewing process in L.A. — bringing back familiarity with Angelinos.

4.6%

Increase of sales in
Los Angeles [2017]